Sunday, February 13, 2011

The Murdoch Syndrome

Cable News Ratings: Top 30 Programs For January 2011 (PHOTOS) (click here)

First Posted: 02- 1-11 05:37 PM 
Updated: 02- 1-11 05:37 PM

In a way, January's cable news ratings are no surprise: Fox News overwhelmed the competition, and MSNBC beat CNN. But there were some interesting tidbits to be found in the end-of-the-month rankings. For starters, Glenn Beck's spot on the list slid down for the second time in three months. Beck used to be assured the #3 slot. But in November, he was pushed to fourth, and in January, he fell further to #5,...


As far as I am concerned this assessment applies to 'talk radio' as well.  As I looked at the ratings article in The Huffington Post, many 'characteristics' of Cable News audiences came to life.

1.  Caucasian.  Not one minority anchor is a headliner. 

2.  Male.  Where women co-anchor or are the headliner themselves their viewership falls off dramatically.

3.  Right Wing Extremist.  Where there are 'moderate' anchors there are far fewer viewers.  I mean sincerely, it is probably a 'socio-economic' issue.  These viewers are using the internet rather than paying for cable.

4.  Macho.  The men at the top of the ratings are hyper-masculine in their point of view, very controlling on all fronts, have women 'under their thumb,' exhibit distain for President Obama and Democrats.  It doesn't matter the topic, rarely, very, very rarely will they agree with any moderate or liberal point of view or accomplishment.  It doesn't matter if their position is rhetorical, then it is rhetorical.  It still stands.

5.  Favor war over peace.  Make no mistake, the viewers and listeners of the Right Wing Media are counting the days to when the USA will invade the Middle East because of the liberation movement in Egypt.  And Egypt will be 'the excuse' just like Iraq was to again engage in 'war of choice.'  These people don't know how to spell the word peace, yet alone understand its meaning.

6.  They embrace death, like to talk about it, like guns for any reason under the sun, wants harm to come to others.  You name it.  So long as it is not them being harmed or killed they are all for it.

If an anchor and the topics of the show are NOT lies to allow faux 'gods' of extremism to exist, the cable news program will never, never be able to compete.  Ever.  There has to be a willingness to bend the truth to 'the favor' of this hypermasculized 'fantasy world' otherwise the show or anchor will never be able to achieve or maintain their viewership.  Guaranteed.  These people don't want the truth.  Ever.  They want power and use fear as a motivator.  They are highly unethical broadcasters and I hesitate to call them journalists.  They are power brokers, not journalists.