Wednesday, October 22, 2014

Mark Schauer has an ad out that is short and to the point, "Hi, I am Melissa Gilbert and I am a registered voter in the State of Michigan. Women if you care about your rights, if you care about children, if you care about the elderly you'll vote for Mark Schauer. That is what I am going to do."

Completely painless. It addresses the candidate and the fact he cares about the issues most important to Michiganders and he'll bring those issues to Washington, DC.

No fancy doctrine of constitutional rights or impending doom. Just plain and simple, he cares about the issues that you care about. What is so difficult about this?

It is called validating and empowering the electorate to make the vote most important to them. "I'm voting because Mark cares and you should vote too."

A candidate has to ask the electorate to vote and to vote for him or her. People have to be asked. They need to take a small part of their day to go to the polls to vote. They need to be important enough to ask. And let's hope it is only a small part of anyone's day and not a 24 camp out at the polling station to exercise their right to vote.