Friday, April 04, 2014

GM hasn't got the right idea about this. Safety is not about being marginal.

The key chain to the left is less than average weight for most key rings. If a car company doesn't design their vehicles for the times they are being purchased then the company is not designing a good car.








There is an entire culture regarding key rings in the USA.

Key rings are personal jewelry. They are used to express interests and used by other commercial enterprises as advertisements. If a car company doesn't understand it's responsibility in knowing their consumer it is failing marketing as well as safety.

One of the first driving lessons I received from my father was about the key chain. That is no lie. He told me it was not a good idea to carry a lot of stuff on a key chain and not for the reasons the Chevy Cobalt failed. My Dad said, "If you put too much weight on your key chain it will cause wear in the ignition switch over time. As a result the amount of 'stuff' on my key ring is limited to what is necessary, but, it is not JUST THE KEY TO THE CAR.

This is pure negligence of it's customer by GM. Then to think when GM realized the deaths this was causing and didn't EVEN CORRECT IT is unthinkable. There was a time in the USA when recalls were devastating news. Today, it SOP. What happened? The customer isn't worth it anymore?