Friday, June 29, 2012

"Starbucks" is about creating jobs and marketing.

He has already created jobs in the USA by manufacturing the bracelets costing $5.00 each.


Starbucks has suffered losses of stores over the years while independent operators have opened their own shops, custom breweries and employed their own employees.


Many Wall Street enterprises that thrive on local franchise for their sales and profits face the same consequences. 


Starbucks is seeking to increase the bi-partisan expression in communities across the USA in a renewed effort to improve the mission he began last year. 


I think Starbucks has a different mission not yet realized by CEOs hoping to win back their lost clientele; they need to blend more into the community themselves. I would think the best outcomes for companies like Starbucks facing competition is to offer independent contractors the opportunity to serve their coffee along side their own. 


The benefits of local economies are more than obvious. They can establish profitable businesses serving the community with real benefits of sustainable growth and tax incomes to their governments. There aren't disappearing Wall Street shops anymore to impact communities when they are 'growing their own.' The local 'talent' combined with 'investment' has found a real place in the communities across the USA. It is up to companies like Starbucks to realize they have an opportunity by 'sourcing' independent shops agreeable to include these brews or ice cream or hamburgers with their own. 


I admire the opportunity Starbucks is offering the community with microloans. I think it is a great idea, but, the relationship can go beyond what was started whereby Wall Street can survive along with independent operators in the local community. It might be a difficult sell and the market share might not be what they hope, but, it is worth exploring. The danger of course, would be a take over by Wall Street AGAIN, but, independent operators can control the extent such brews are incorporated into their profit structure. It may be a bad idea if Wall Street ambition is willing to dwarf the abilities of local economies to sustain the new businesses now flourishing.


It is a known fact Wall Street has caused the loss of Americana across this country and offered a bland landscape of big box stores and unrealistic competition with opportunistic warehousing. Small shop owners could not compete until the dominance of Wall Street actually destroyed local economies, poor paying jobs, with little to no benefits and imploded tax bases for communities when their doors were closed in a merger or some hideous action for more profits.


It is a good idea to look at how Wall Street can incorporate their goods into the economies of local shops, but, not to the end of the shop and it's contribution to the tax base of their communities.