Tuesday, September 02, 2014

Workers are demanding better wages while their employers expand their dollar menus.

September 1, 2014
Hundreds of fast food workers (click here) plan to strike and protest across the country on Thursday, the latest step in their push for a $15 hourly wage, organizers said Monday.
The plans, discussed by organizers on Monday’s U.S. Labor Day holiday, include preparing to participate in civil disobedience. The workers involved are willing to be arrested as they try to get their message across, organizers involved in the Fight for $15 movement said. The effort is supported by the Service Employees International Union.

A number of workers from chains including McDonald’s, Burger King, Wendy’s, KFC and Domino’s plan to participate in the protests, along with community supporters, organizers said....

This is the insanity of the USA landscape today. Who is correct and who is wrong?

Let's settle this right now. Have you ever spent a half hour near the order counter in McDonalds? No? I would say the majority of the orders, including the drive-up window, are off the dollar menu. The consumers in McDonald's can't afford the regular menus. So, as the demand for the dollar menu increases and the stockholders are collecting more than comfortable profits the competition is introducing it's own dollar menus.

Why? What dynamic is at work here?

Cheap food and for the impoverished sometimes this is cheaper than purchasing the groceries to prepared anything at home. The entire of corporate strategies are self-defeating. The more they cater to low cost food options on their menus the more it is demanded.

Why? Whom are the customers?

The customers are primary poor folks. Why are they poor?

They are poor because they don't have good paying jobs. They can't make a living wage. Who are in the food banks for groceries?

L0w pay workers are in the food banks. Yes, indeed, Wendys, McDonalds, Burger King, Taco Bell and all the rest have subsidized persons as employees. 

The Wall Street so called giants including Walmart are losing their own battle to increase their quarterly incomes. The industries of the impoverished are finding a leveling. Don't take my word for it.

July 24, 2014
By Maggie McGraph
...McDonald’s (click here) reported $7.2 billion in second quarter sales, a 1% improvement over the same time in 2013 but $100 million shy of the Street’s $7.3 billion estimate. Net income came in at $1.39 billion, down from $1.4 billion in the year-ago quarter and resulting in earnings of $1.40 per share, a figure that missed the $1.43 per share analyst consensus. Stateside, same-store-sales declined 1.5%, a drop the company attributed to a decline in traffic amid other “broad-based” challenges.

European comparable sales also declined — by 1% — while in Asia, comparable sales increased 1.1%, thanks to strong sales in China. Whether sales in that region will continue their strength going forward remains to be seen: a recent TV report in China accused McDonald’s of using a meat supplier that re-used meat that had fallen to the floor. As Forbes’ Brian Solomon noted, “if, as they have in the past, Chinese customers again spurn fast food chains associated with the safety problems, it could negatively impact the earnings for McDonald’s.”

On a global basis, comparable store sales were flat compared to the prior year....

The reason China sales are buoying the company is because the quality of products aren't regulated and there are short cuts to create profits. McDonald's CEO wants to believe he is competing with "Chipotle." "W"rong. Excuses, excuses. "Chipotle" doesn't have a dollar menu and if they did there would be gross loses in the profits of these other Wall Street companies.

THE FACTS ARE CLEAR, the reason these companies and the USA economy are faltering is because there is low cash flow from the MAJORITY of the employed. Who is the largest employer in the USA? Walmart. If they provided an increase in wages across the board to all their hourly employees and low level management what would happen to the USA economy?

September 20, 2014
By Henry Bloget...Walmart (click here) employs an astounding 2.1 million people.  In the United States alone, the company employs 1.4 million people.  This is a staggering 1% of the U.S.'s 140 million working population....

Simple math. Let's assume all the 1.4 million in the USA working for Walmart are part-time and receiving a $1.00 per hour increase which translate into $20 per week. Do the math. What happens with the USA economy?

1.4 million people are going to receive $20 per week more in their pay that comes down to an additional cash flow in the USA economy of $28,000,000 in liquidity PER WEEK. 

What does that come to in a year? $1,456,000,000.00 Too many zeros for you? One trillion, four hundred, fifty-six million dollars per year. How much was the stimulus in 2009 when President Obama took office? The American Recovery and Reinvestment Act put $787 billion into the struggling economy. A dollar more an hour for a 20 hour part time worker at Walmart would result increased liquidity in the USA economy of TWICE the 2009 stimulus and it would continue annually and not just a one time dollar amount for one year.

The income of the Middle Class is paramount to economic growth in the USA, NOT, the number of babies born per year.  The CEOs that cater to poverty are destroying their own businesses and putting a huge drag on the USA economy, with that, the global economy.

Walmart will scream, "We can't afford that loss in revenue per week." Right? That is their favorite rant. TO BEGIN: All that comes off taxable profits from the company. The fact is the revenue into Walmart and the companies that cater to the poor can't afford to NOT do this. An increase in personal income to their employees will not change the demographics of those shopping at Walmart. 

The most likely outcome will be the employees continuing to shop at Walmart, hence increasing it's revenue annually. The added revenue to the country will exponentially increase employment which automatically adds consumers to these companies. How much of the income to these companies are actually at home, unemployed and not even able to purchase their dollar menus. It is ridiculous.

One more thing. These CEOs only see their own costs, but, the truth is moving more merchandise/inventory will increase the DEMAND for their merchandise and will increase the sales of raw materials at the factory end of the consumer supply chain, which will increase the factories income, etc., etc. The investment of better wages to these employees will reverberate throughout the supply chain and will cause a vibrant ripple of increased revenues across all those linked to these merchandisers.