The Memphis workers and their union are battling for the future of the next generation of Kellogg's workers and for the defense of negotiated standards against the expansion of disposable jobs.
The BCTGM Local 252G members who make Frosted Flakes®, Froot Loops® and other breakfast favorites were locked out as part of the drive by the $14 billion company to replace steady, middle-class, full-time jobs with casual part-time employees who would make significantly lower wages and substandard benefits.
The locked-out unionists are reaching out for solidarity from working people in the area, including civil rights organizations, churches and other unions. On Nov. 7, hundreds, including members of the United Auto Workers; Teamsters; city workers, electrical and other unions, attended a union-organized prayer vigil in front of the Kellogg plant.
“This lockout is an unacceptable tactic designed to deprive families of income and medical coverage in an effort to force the changes you seek through the imposition of unwarranted economic duress,” Dwight Montgomery, president of the Memphis chapter of the Southern Christian Leadership Conference, wrote to Kellogg President and CEO John Bryant Nov. 7.
“Bringing casual workers into the plant is a way to put us against each other,” said Norris Roberts, 55, a packaging mechanic at the plant. “I’m on the picket line for those who aren’t hired yet.” If Kellogg wins in Memphis, they will go after the longtime workers next, Roberts said. “That’s why all the other plants are looking at us.”
There is a greedy CEO looking for a bonus when he doesn't deserve it. He is breaking his contract and making money on the backs of dedicated workers that made the profit for the company.
Thu Nov 1, 2012 9:47am EDT
Reuters) - Kellogg Co (K.N) reported higher-than-expected (click here) quarterly profit on Thursday as strong performance in its Pringles business offset costs related to a recall last month of Mini-Wheats.
The world's largest cereal maker reported net income of $296 million, or 82 cents per share, for the third quarter, compared with $290 million, or 80 cents per share, a year earlier.
The results included 4 cents per share in integration costs related to the acquisition of Pringles....
Analysts on average were expecting 80 cents per share, according to Thomson Reuters I/B/E/S....
No well run company shuts down production that has made huge amounts of money for decades. Kelloggs has started a dreamscape called "Project K." The strategy obviously is that the CEO wants big bucks in his bonus while he impoverishes his employees. It worked for Walmart. He may be looking to replace Jamie Dimon at the next stockholders meeting.
With annual sales of more than £4.5 billion, (click here) Kellogg’s is the world’s leading producer of cereal products and convenience foods, such as cookies, crackers and frozen waffles. Its brands include Corn Flakes, Nutri-Grain and Rice Krispies....
Project K otherwise known as Project Poverty. When is the USA going to nationalize profits of these companies. They think they can put Americans to the curb and pay poverty wages. The USA should be taxing the companies that use the Food Stamp and Medicaid program to supplement their treasuries. If 50% of their employees receive government assistance, then 50% of their net profits belong to the USA.
Nov 4 (Reuters) - Kellogg Co (click here) reported a 3 percent rise in quarterly profit, helped by a fall in cereal-making costs, and said it would slash 7 percent of its workforce by 2017.
The company's shares rose 1 percent in premarket trading.
Net income of the world's largest cereal manufacturer rose to $326 million, or 90 cents per share, in the third quarter ended Sept. 28 from $318 million, or 89 cents per share, a year earlier.
The maker of Corn Flakes, Chocos cereal and Eggo waffles said revenue fell marginally to $3.72 billion.
Kellogg announced a new cost-cutting program called Project K to strengthen existing businesses in its core domestic markets and increase growth in developing markets.
The program is expected to result in total pre-tax charges of between $1.2 billion and $1.4 billion, the company said.
No well run company shuts down production that has made huge amounts of money for decades. Kelloggs has started a dreamscape called "Project K." The strategy obviously is that the CEO wants big bucks in his bonus while he impoverishes his employees. It worked for Walmart. He may be looking to replace Jamie Dimon at the next stockholders meeting.
With annual sales of more than £4.5 billion, (click here) Kellogg’s is the world’s leading producer of cereal products and convenience foods, such as cookies, crackers and frozen waffles. Its brands include Corn Flakes, Nutri-Grain and Rice Krispies....
...When a company like Kellogg’s is investigating a change in its marketing it can consider four elements. These are known as the marketing mix or 4Ps:
- Product - This element relates to how the company offers meets the changing needs and wants of customers. The growth in healthier lifestyles creates opportunities for Kellogg’s to increase the number of products for this segment.
- Price - The amount a company charges for its product is important in determining sales. Superbrands like Kellogg’s can charge a premium because of the strength of the brand and product quality.
- Place - Where customers can purchase the product is also an important factor in determining sales. If a brand like Special K is not stocked in supermarkets where most purchases are made, sales will be lost.
- Promotion - Communicating the availability of a product is essential for sales to be made. Kellogg’s uses above the line promotion like TV advertising as well as below the line promotion like on-pack promotions and sampling.
In considering Special K, the company concentrated on changing the product through new variants. Although Special K was already a well-established brand, its full potential had never been reached. It was viewed as a stand-alone product, and Kellogg’s had not created any variants or brand extensions to develop the core product....
Project K otherwise known as Project Poverty. When is the USA going to nationalize profits of these companies. They think they can put Americans to the curb and pay poverty wages. The USA should be taxing the companies that use the Food Stamp and Medicaid program to supplement their treasuries. If 50% of their employees receive government assistance, then 50% of their net profits belong to the USA.
Nov 4 (Reuters) - Kellogg Co (click here) reported a 3 percent rise in quarterly profit, helped by a fall in cereal-making costs, and said it would slash 7 percent of its workforce by 2017.
The company's shares rose 1 percent in premarket trading.
Net income of the world's largest cereal manufacturer rose to $326 million, or 90 cents per share, in the third quarter ended Sept. 28 from $318 million, or 89 cents per share, a year earlier.
The maker of Corn Flakes, Chocos cereal and Eggo waffles said revenue fell marginally to $3.72 billion.
Kellogg announced a new cost-cutting program called Project K to strengthen existing businesses in its core domestic markets and increase growth in developing markets.
The program is expected to result in total pre-tax charges of between $1.2 billion and $1.4 billion, the company said.
