Thursday, January 31, 2013

"Doc Popcorn" is a start up franchise with some success. The franchise is three years old. OBAMA.



Yes, Seriously! (click here) The Doc Popcorn Franchise Concept is fun, will 

make you smile and is one of the fastest growing snack franchises on the 
planet. But don’t take our word for it—listen to what our POPrietors have to 
say about the serious fun of owning a Doc Popcorn Franchise.

I am always somewhat skeptical about franchises. Publicity campaigns to 
bring awareness is fine for new franchises, but, there needs to be plenty of 
market research and market share for new franchise holders. 


The franchise provides ads and all that stuff that builds reputation, but, the 
franchise owners are the ones that are the backbone of the company. The new franchise owners pay a significant up front investment and then a share of the profits to their franchise to promote the company. 

Popcorn is popular and this franchise concentrates on quality of ingredients as natural with many varieties. So, it may be popular for new franchise owners. But, every new owner needs to know the potential for market share before launching into the investment. I would think the franchise would provide help with that if not at least insight.