Tuesday, July 03, 2012

This is a great standard for an insurance company. I have had Allstate insurance in the past. I simply don't right now.



The 'standard' illustrated by this Allstate commercial is based in sound medical application. A child will seek comfort in happy thoughts when in distress. They are so adaptable and this is an incredible level of healing Allstate is illustrating.


In places I have worked it was 'standard practice' to have donated plush toys at hand when children were part of the landscape. I worked in a profession where discomfort and scary stuff was part of the child's experience. An adult world can be a very scary place for young minds and hearts. Toys and play are a very important aspect of caring for children.


I applaud Allstate for this standard in their practice. And to realize all the children survivors received this from Allstate is also a healthy bonding experience for those children. They have friends automatically when they can identify a familiar form of comfort in the Teddy Bear. The friends and Teddy Bears are an important part of healing. I thank Allstate for taking their practice that much more forward to an excellent result. They didn't have to do that, but, they did and it matters.