From one sister to another, when the USA brought women and sports into the mainstream, it got sexy, not glamorous. Sometimes, a woman has to get down in the dirt, so to speak, and kick up some dust to get attention.
"World Radio Day" (click here)
Brandi Chastain (click here) hit a penalty kick that has come to define U.S. women’s soccer. 14 years later, Chastain talks to For The Winabout her pivotal strike in today’s installment of Throwback Thursday.
May 1, 2018
By Fazela Saba
For this year’s World Radio Day, (click here) the United Nations Educational, Scientific and Cultural Organisation (UNESCO) picked a theme to encourage women in sports, and ran a worldwide campaign to promote sports culture in women. However, barring the issue of having a limited number of women in sports around the world, Asian women have an added dilemma to face, and that is the demand for women in sports to also look “glamorous”, so as to increase viewers’ interest in women’s sports.
There has been a demand for attractive female presenters in sports, giving looks preference over knowledge and interest in the game itself, and unfortunately, this phenomenon has spread out to the field as well. The case in point is a new advertisement featuring Mahira Khan which suggests that smooth and hairless skin is perhaps as important as being good at the game itself.
"World Radio Day" (click here)
Brandi Chastain (click here) hit a penalty kick that has come to define U.S. women’s soccer. 14 years later, Chastain talks to For The Winabout her pivotal strike in today’s installment of Throwback Thursday. 
May 1, 2018By Fazela Saba
For this year’s World Radio Day, (click here) the United Nations Educational, Scientific and Cultural Organisation (UNESCO) picked a theme to encourage women in sports, and ran a worldwide campaign to promote sports culture in women. However, barring the issue of having a limited number of women in sports around the world, Asian women have an added dilemma to face, and that is the demand for women in sports to also look “glamorous”, so as to increase viewers’ interest in women’s sports.
There has been a demand for attractive female presenters in sports, giving looks preference over knowledge and interest in the game itself, and unfortunately, this phenomenon has spread out to the field as well. The case in point is a new advertisement featuring Mahira Khan which suggests that smooth and hairless skin is perhaps as important as being good at the game itself.
