Because diversity is necessary in the country to bring about equity we all value.
The Gay market is not the only market that will act positively toward theses ads. Those with gay friends and family will welcome the open welcome of the gay community at J. C. Penney. Those that want to see change in the USA of the intolerance of two people of the same gender loving each other will find it refreshing. I think JC Penney did the right thing for their store and for the country.
By Tim Feran
...“Retailers, particularly fashion retailers, (click here) always like to be ahead of the curve,” said local retail analyst Chris Boring of Boulevard Strategies. “In 2012, supporting gay rights and accepting gays is pretty mainstream.”
In one high-profile move, J.C. Penney is running an ad for Father’s Day featuring a gay Texas couple and their two children. A month ago, the retailer had an ad for Mother’s Day showing a lesbian couple with their children. The iconic retailer also has tapped openly gay comedian and talk show host Ellen DeGeneres as a company spokeswoman.
Macy’s, meanwhile, is marking June, Gay Pride month, with special in-store events, special merchandise and active support of parades around the country.
They join a who’s who of other big-name retailers — including Limited Brands, Abercrombie & Fitch and Target — sponsoring local Gay Pride parades and touting their companies as gay-friendly....
