Tuesday, May 24, 2005

"The Color of Life" for Panasonic for 'Defiance' is DEATH.

It is not unusal for advocates for humanity including environmental responsibility to critique the media including the messages being delivered by product manufacturers. I find the lastest commercial by Panasonic for their HD TV highly insulting. More than, that it is a direct threat for dissension. The "Color of Life" commercial goes through a few events in life, ending with the color black and a funeral procession with the idea being; this is the color of 'DEFIANCE.' I suppose in a climate of cronism they take license with their preference for their customers to 'behave' and not defy any policy of this administration since their bottom lines are looking up like never before.

I don't find any humor in Panasonic's commercial and know why I perfer Zenith products now.

The new TV commercials, which launch this week, still feature the same Christian Slater voice over, but to this reporter, they seemed to more directly address the American consumer in attitude and language. Andrew Douglas, who directed the current "Amityville Horror", directed the three TV commercials, for plasma, DVD recorders and digital still cameras.

The camcorder commercial, with its tagline "Life. It can be shaky sometimes," extols the benefits of the Optical Image Stabilization feature in Panasonic's digital still cameras. The commercial for Panasonic's DVD recorders pitches the recorders as a means not only for capturing favorite TV programs, but also home videos and family photos. Finally, the "Life is Color" plasma TV commercials showcases Panasonic's new HDTV plasma displays.