Budweiser Discovery Reserve bottle caps represent humanity's footsteps on both the moon and the next frontier, Mars.April 14, 2019
By Robert Z. Pearlman
...Discovery Reserve American Red Lager (click here) draws its recipe from a Budweiser blend that dates back to the time of the Apollo moon missions.
"This Bud's for those who challenged the odds and made the impossible, possible. Budweiser Discovery Reserve is our tribute to this epic moment in history, one that will certainly continue to inspire generations of present and future explorers," said Ricardo Marques, vice president of marketing core and value brands at Anheuser-Busch, in a statement released on Tuesday (April 16).
Discovery Reserve is brewed with medium-roast Voyager barley malt and features a "light hoppy aroma, a toasted barley malt taste with a hint of toffee and a sharp finish," says Budweiser. The lager's reddish color is meant to be reminiscent of the next frontier for humans, Mars.The Discovery Reserve bottle and packaging was inspired by both the history and future of space exploration.
The 11 stars on the label represent the Apollo 11 mission, which landed astronauts Neil Armstrong and Buzz Aldrin on the moon's Sea of Tranquility on July 20, 1969. Alternating bottle caps represent the historic boot prints on the moon and the ones that are still to come on the Red Planet....
