...On the face of it, Hernandez, (click here) a former manager at Adobo Grill, embodies the account spun by the city and optimistic foodies, both of whom have advanced a millenarian vision in which independent-minded restaurateurs and entrepreneurs, finally unshackled, will change the way we eat....
I guarantee you there are no food trucks on the stock exchange. See, the personality of the owner and operator is as important as the food and the truck itself. One might notice the face masks on the counter help.
Those most disappointed in the loss of their AMERICAN PROMISES have developed their own priorities and their own social status. These trucks sometimes congregate together in fields and/or parking lots with the knowledge of the city and sell their inventions. Many of their customers are within the same generation they are and don't have a lot of money to spend on social engagements. So, the product being sold is frequently under $10.00 including a beverage.
What is so amazing about these food truck gatherings is that rarely is the product in duplicate. So, the crowd goes from concession to concession to SAMPLE the products and pass on opinions online.
The really interesting thing is that the monies are spent happily and in unison and remove them from any formal setting found in the city or town where they might be gathering. Yes. They are taking a new direction, literally and figuratively, making it work, finding LOYALTY among their customers and build on the opinions of their customers. They are all creating their own market share that is unique and powerful. Those opinions and that loyalty grow 'a base' for the concession and those that "Like" it become friends and share the same views of life and inclusiveness.
Like I said, they are smart folks.
