Google has become a verb as well as a noun since its inception. It has maintained high levels of benevolence due to the love of people by its creators. Google has morphed in recent years into a 'quality of life' sponsor in every country it now has a presence and we have seen essence of culture sponsored very regularly at the webpage for this incredible company.
This Thanksgiving we were encouraged to enjoy new recipes for the USA Thanksgiving table (click title to entry - thank you) and it seems 'correct' to have them in the Macy's Day Parade as a part of the American Landscape that has brought a higher quality of life to each American and continues to strive to achieve that.
I am grateful for the services Google provides to my life and does not ask for a dime in return.