WATERTOWN - It was all about water in Watertown on Thursday. (click here) The first lady paid a special visit to the high school to launch her new Drink Up campaign.
Michelle Obama is trying to sell a generation hooked on soda or energy drinks that water is not only cool - it's the original energy drink.
"I just want us to make a little toast," said Mrs.Obama as she
addressed a huge crowd of students. "I know you guys have been
practicing this. We've got our Drink Up water bottles."
The first lady was the toast of the town as she kicked off her nationwide Drink Up campaign to get kids and everyone else to drink more water.
"You can choose anything in the world to drink, but when you choose water, you truly are choosing the best thing you can for yourself," said Mrs. Obama.
Mrs. Obama picked Watertown, also home to a couple of companies that produce soft drinks, to promote the healthier H-2-O choice....
The first lady was the toast of the town as she kicked off her nationwide Drink Up campaign to get kids and everyone else to drink more water.
"You can choose anything in the world to drink, but when you choose water, you truly are choosing the best thing you can for yourself," said Mrs. Obama.
Mrs. Obama picked Watertown, also home to a couple of companies that produce soft drinks, to promote the healthier H-2-O choice....
Coca-cola is missing the boat on water preference. There are flavor options without artificial sweetening or sugar.
There is no reason why Coca-Cola can't market their 'alternative' choices in the form pocket sized flavors.
The First Lady gets incredible results. The obesity epidemic is starting to be reversed and she is directly responsible for that. If I were a beverage marketer I would not miss out on "The Healthy Water Craze" in the country.
By Monica Matheny
There is no reason why Coca-Cola can't market their 'alternative' choices in the form pocket sized flavors.
The First Lady gets incredible results. The obesity epidemic is starting to be reversed and she is directly responsible for that. If I were a beverage marketer I would not miss out on "The Healthy Water Craze" in the country.
By Monica Matheny
Say goodbye to soda, juice, and bottled water (click here) with these refreshing,
healthy flavors! I'm keeping 2-3 flavors of this "spa water" in my
fridge now, so I have a variety to motivate me to drink more water....
...Subtle flavor without sweetness
These aren't sweet waters, so they'll be disappointing if that's what you're expecting. This is water with subtle flavors infused into it. Water with a little something extra. A touch of flavor--not an explosion of flavor--with little or no sweetness. You've probably had pitchers of ice water with lemon served at restaurants. This is the same idea, but with more variety. Many spas serve fancy waters like these, and it turns out that they couldn't be simpler to make. And, they are oh-so-refreshing....
Coca-Cola is a good partner with Americans, but, they have to move up in morality and bring along a good, healthy flavor for water that comes along in a lunch box. For the investment Coca-Cola makes in the people of the USA I would think they would put their 'full moral game' on and not just go halfway.
In this June 7, 2012 file photo, Steve Cahillane, president of
Coca-Cola Americas, makes a point during an interview with the
Associated Press while attending the Clinton Global Initiative America
gathering in Chicago. Cahillane is scheduled to be at at the Midewin
National Tallgrass Prairie in Wilmington, Ill., on Friday, Sept. 13,
2013, to sign a five-year partnership with U.S. Agriculture Secretary
Tom Vilsack to restore watersheds that have been damaged or altered by
development, wildfires and agriculture. (AP Photo/M. Spencer Green,
File)
By ,
These aren't sweet waters, so they'll be disappointing if that's what you're expecting. This is water with subtle flavors infused into it. Water with a little something extra. A touch of flavor--not an explosion of flavor--with little or no sweetness. You've probably had pitchers of ice water with lemon served at restaurants. This is the same idea, but with more variety. Many spas serve fancy waters like these, and it turns out that they couldn't be simpler to make. And, they are oh-so-refreshing....
Coca-Cola is a good partner with Americans, but, they have to move up in morality and bring along a good, healthy flavor for water that comes along in a lunch box. For the investment Coca-Cola makes in the people of the USA I would think they would put their 'full moral game' on and not just go halfway.
By ,
CHICAGO — The U.S. Department of Agriculture (click here) and Coca-Cola signed a five-year agreement Friday to restore
watersheds that have been damaged or altered by development, wildfires
and agriculture as part of an initiative to slow runoff and replenish
groundwater on federal lands.Such efforts are increasingly important to corporations and
farmers who rely on water and to tens of millions of people whose
drinking water originates in the national forest system, Agriculture
Secretary Tom Vilsack said. But federal budget cuts and the wide scope
of the problem have the USDA turning to partnerships with nonprofit
groups and corporations for help....
