Let's face it, the larger the cup the more people pay. It is about money. If the standard shifts the entire market place will shift and it should.
There are dearly few people that seek seconds with a meal. If they are drinking 20 ounces or more with their initial order, that is a huge increase in calories and fat.
NEW YORK |
...The judge (click here) called the ban "arbitrary and capricious" in an 11th-hour decision that dealt a serious blow to Bloomberg, who has made public health a cornerstone of his administration, with laws prohibiting smoking in restaurants, bars and parks; banning trans fats; and requiring chain restaurants to post calorie counts.
At a press conference, Bloomberg said the judge's ruling was "totally in error" and promised to keep pressing his effort to combat a growing obesity epidemic linked to heart disease and diabetes. He has successfully fought off past court challenges to the smoking ban and the calorie count rule....
By the time it gets to the Supreme Court, Scalia will be screaming broccoli or asparagus or some kind of vegetable objection.No one is forcing anyone to purchase soda, that is not the argument. Purchasing the larger soda becomes an addiction and it is scientifically measurable to the dependency. We know all the documentaries that have proven the dangerous of the Super Sized Diet. It is simply wrong and needs a government to turn it around. I look forward to the Mayor's victory.
The facts have been around for a long time, but, this is the first legal action since social behavior is nearly impossible to change. ie: tobacco
Neurosci Biobehav Rev. 2008;32(1):20-39. Epub 2007 May 18.
Evidence for sugar addiction: behavioral and neurochemical effects of intermittent, excessive sugar intake. (click here)
Avena NM, Rada P, Hoebel BG.
Source
Department of Psychology, Princeton University, Princeton, NJ 08540, USA.
Abstract
Avena, N.M., Rada, P., Hoebel B.G.,
2007.
Evidence for sugar addiction: Behavioral and neurochemical effects of intermittent, excessive sugar intake. Neuroscience and Biobehavioral Reviews XX(X), XXX-XXX]. The experimental question is whether or not sugar can be a substance of abuse and lead to a natural form of addiction. "Food addiction" seems plausible because brain pathways that evolved to respond to natural rewards are also activated by addictive drugs. Sugar is noteworthy as a substance that releases opioids and dopamine and thus might be expected to have addictive potential. This review summarizes evidence of sugar dependence in an animal model. Four components of addiction are analyzed. "Bingeing," "withdrawal," "craving" and "cross-sensitization" are each given operational definitions and demonstrated behaviorally with sugar bingeing as the reinforcer. These behaviors are then related to neurochemical changes in the brain that also occur with addictive drugs. Neural adaptations include changes in dopamine and opioid receptor binding, enkephalin mRNA expression and dopamine and acetylcholine release in the nucleus accumbens. The evidence supports the hypothesis that under certain circumstances rats can become sugar dependent. This may translate to some human conditions as suggested by the literature on eating disorders and obesity.
