Kraft-Heinz should pursue their own product line. Dove is hard to beat. It is a unique product people have trusted for generations. It isn't going anywhere. Kraft-Heinz should have some fun and bring about unique products to the market out of the R&D. It is a better idea that will create jobs and build a wider base of support.
If course, I would like that R&D to take place in the USA, of course.
February 17, 2017
By Martinne Geller
Unilever (ULVR.L) (click here) rejected a surprise $143 billion takeover bid from U.S. food company Kraft Heinz Co (KHC.O) on Friday, saying it saw no reason to discuss a deal which it said had no financial or strategic merit.
But while Unilever, the maker of Lipton tea and Dove soap, said the $50 per share offer undervalued it and recommended its shareholders take no action, Kraft Heinz said it looked forward to "working to reach agreement on the terms of a transaction".
Analysts saw this as a sign Kraft was open to a higher bid, although the Anglo-Dutch company said in a statement it saw no basis for further talks. Unilever shares jumped as much as 14 percent to a record high. They were up 13 percent at 37.79 pounds ($46.92) at 1338 GMT, short of the offer price.
A combination of the two multinationals would be the third-biggest takeover in history and the biggest ever acquisition of a UK-based company, according to Thomson Reuters data....