China has quite a few countries between itself and Europe. It isn't nearly the size of Russia. Just imagine the USA winning Russia, China would have something to worry about, huh? It is all in good fun to think about such things.
17 February 2017
Aeroflot (click here) has been named the most powerful airline brand in the world by leading valuation and strategy consultancy, Brand Finance (click here), with the Russian company “surprisingly” leaving reputable American and Gulf carriers behind.
The young fleet's excellent safety record and sponsorship of football giant Manchester United, as well as successful marketing in Asia put Aeroflot ahead among nine global AAA airline brands, Brand Finance said in a press-release earlier this week....
...“The news may come as a surprise to those in Europe and North America more familiar with Western or Gulf flag carriers,” the consultancy said.
According to Brand Finance, the strength of the Aeroflot brand could be partly explained by “dominance of its domestic market.”
“Its brand equity scores for metrics such as familiarity, consideration, preference and loyalty are formidable, both when compared against other Russian airlines and against foreign ones within their home markets,” the press-release said, noting however that the company’s impressive results are “underpinned by competitive advantage rather than monopoly.”
Aeroflot beat American Airlines and Emirates for the No.1 spot on the list, with the likes of China Southern Airlines, Delta and Aeromexico also featuring in the Top 10....
