Red Products by Converse
A NEW line of products from companies like Gap, Armani Exchange and Motorola aims to raise money to help fight AIDS in Africa.
Those companies, along with Converse and American Express, created the new products, which bear the brand name Red and are to begin appearing in stores this month. The companies are committed to selling the products for at least five years, and plan to donate part of their profits to the Global Fund to Fight AIDS, Tuberculosis and Malaria.
If the Red products sell the way the companies’ other products do, the fund stands to gain hundreds of millions of dollars annually — enough to provide AIDS medications to hundreds of thousands of Africans each year.
