by George A. Akerlof
2001 Laureate in Economics
I wrote "The Market for 'Lemons,'" (click here) (a 13-page paper for which I was
awarded the Prize in Economics) during my first year as assistant
professor at Berkeley, in 1966-67.* "Lemons" deals
with a problem as old as markets themselves. It concerns how
horse traders respond to the natural question: "if he wants
to sell that horse, do I really want to buy
it?" Such questioning is fundamental to the market for
horses and used cars, but it is also at least minimally present
in every market transaction....
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