Why does anyone think this is a great way to live. Maybe we all should just strip naked and get it over with.
I am not going to shopping malls. No way. I like Main Street far better and when this mess appears there at least when customer complain the shop owners will listen.
I am not going to shopping malls. No way. I like Main Street far better and when this mess appears there at least when customer complain the shop owners will listen.
By Billy Adams
5:30 AM Saturday Feb 15, 2014
It's 2054 (click here) when a talking billboard in the sci-fi movie Minority Report tells Tom Cruise's on-the-run character: "John Anderton, you could use a Guinness right about now."
Rewind
to real life in 2014 and Steven Spielberg's Orwellian-like prophecies,
if not fully formed, are about to take shape in Australian shops, thanks
to an enterprising Kiwi.
From next month, cameras fixed to 22 digital billboards in Sydney will size up passers-by and show them adverts based, among other things, on their sex and age.
No longer just another face in the crowd, a young mother might see a perfume promotion while her father is more likely to be urged to buy golf clubs.
The personalised ads have been made possible by dramatic advances in facial recognition technology, which is now many times faster, cheaper and more accurate than even a decade ago....
From next month, cameras fixed to 22 digital billboards in Sydney will size up passers-by and show them adverts based, among other things, on their sex and age.
No longer just another face in the crowd, a young mother might see a perfume promotion while her father is more likely to be urged to buy golf clubs.
The personalised ads have been made possible by dramatic advances in facial recognition technology, which is now many times faster, cheaper and more accurate than even a decade ago....
