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Through the ages women have been held in social status differently then men. Not until recent decades were women not reviled for participating in relationships outside of marriage. But, with marriage at the forefront of change in Western society it is taking on a renewed character of permanence.
The question arises to the status of what exactly marriage is all about. Is it just about legal rights or is it more? And with that understanding enters where children are valued in relationships and a vow to be parents within a marriage rather than parents with children shared.
...At Vera Wang, (click here) arguably the equivalent of Graceland for wedding-dress seekers, women who once dropped $15,000 on a wedding dress are coming back to purchase renewal gowns. Rhonda Diamond, a bridal consultant at Vera Wang’s Toronto location, says there’s been a steady increase of this type of customer over the past few years. “In the case of the vow-renewal dress, they tend to want something more sleek, where as maybe the wedding gown was more about being a princess,” she says. Diamond finds that most women stick to the top-selling ivory even for the second go, though a more daring bride-to-re-be might choose blush or dove.
It’s not just dressmakers that get a chance to double dip – jewellers, caterers, florists, fireworks operators, photo-booth suppliers, dove releasers and everyone else involved in the fatted modern wedding industry benefits from this latest plot point on the relationship trajectory. John de Jong of internationally renowned JdJ Jewellery in Toronto has had a number of clients looking to replace or “super size” existing wedding bling on the occasion of a vow renewal. “It’s really a case of buying power – that and couples are excited to mark the next chapter,” says de Jong....
